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Friday, July 19, 2013

USDA Grants $149,074.00 to Study Food Shopping Patterns with GPS




The U.S. Department of Agriculture (USDA) has awarded a $149,074 grant to study food shopping patterns that may form the basis of future shopping "interventions.”

The USDA award went to the University of Kentucky in April for the study titled, “Adolescent and Parent Food Activity Patterns as Drivers of Food Choice and Behaviors."

According to the grant abstract, “There is limited research understanding how adolescents and their parents move within their daily lives which may influence their food choices and ultimately diet behavior."

The project will examine the influences on food shopping patterns, or as the proposal put it: "The overall goal of the proposed project is to examine the drivers of food shopping patterns, behaviors and food purchasing choices within the food activity space among adolescents and their parents.”

Some of the families involved in the study will be given GPS data recorders so researchers can conduct an "objective measure of the food environment."

The study's primary director Prof. Alison Gustafson tells CNSNews.com, “A lot of the work is on proximal deterrents -- things that are close to you that would bring you to a store. For example, shopping venues that are in a person’s travel pattern – in their daily route, they may pass certain types of food establishments.

“The GPS will help us map out a travel pattern, the geographic space and the number of food venues in this space. As well as the type -- grocery stores, gas stations or super centers,” Gustafson said.




http://cnsnews.com/news/article/usda-grants-149074-study-food-shopping-patterns-gps#sthash.wVVENI6u.dpuf

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